Digital Marketing Profit Calculator

Add in the values below to calculate your profit

Ad Spend ($):

Cost Per Click (CPC) ($):

Click-Through Rate (CTR) (%):

Conversion Rate (CR) (%):

Average Order Value (AOV) ($):

Fixed Costs ($):

Profit Margin (%):

Calculate Profit

Results

1. Ad Spend
   The total amount of money spent on ads in the campaign.
2. Cost Per Click (CPC)
   The average cost of each click in the advertising campaign.
3. Click-Through Rate (CTR)
   Percentage of users who click on your ad after seeing it (usually expressed as a percentage).
4. Conversion Rate (CR)
   The percentage of users who complete a desired action (like making a purchase or signing up) after clicking on the ad.
5. Average Order Value (AOV)
   The average revenue generated per order or sale.
6. Customer Lifetime Value (CLV) (Optional)
   The total revenue a business can reasonably expect from a single customer over the lifespan of the relationship.
7. Fixed Costs (Optional)
   Any additional fixed operational costs (such as overheads or non-ad related expenses).
8. Profit Margin
   The percentage of profit you want to calculate on the sales, based on the costs.